This week (30th January to 6th February) is #nationalstorytellingweek so inspired by advice, I thought I would share my story.

Who: I’m Catherine Davis, mum of two, Yorkshire lass, business owner and lover of spa days, gin cocktails and the colour red. I’m a textile and surface pattern designer, illustrator and author who enjoys a little crafting on the side.

What: I help businesses by creating new, commercial, trend-led designs and illustrations for their products, refreshing their existing ranges and help them sell.

Where are you: I’m based in a small village in Calderdale, West Yorkshire but my client list is global, from the UK, Europe, India and China.

Why: Because I love designing and creating patterns. Its such a thrill seeing my designs on products in the marketplace. I used to design for luggage and every time I went on holiday it was a little fun game to see how many suitcases I could spot that were my designs!

I love what I do and enjoy working with clients with the same passion and drive to move their business forward. Licensing, collaborations, selling my designs – I am open to them all!

On a personal note, I started my business when I was pregnant with my second child and wanted to go part-time with my employer at the time, so I could spend more time with my kids. They refused. So, I decided that was the time go it alone and set up as a freelance designer so that I had the flexibility to still do the school runs and go to the school parent assemblies. Also, to be my own boss and stretch myself creatively and design for a wider range of products through freelancing.

When: I founded my business over seven years ago, although I have been a designer working in-house for over ten years prior to that, so I have a lot of experience and knowledge of the design industry.

Feel free to drop me a message at any time to discuss any design projects or just to say hello!

How: I follow seasonal trends as well as macro trends closely and create Collections either through CAD (computer aided design), watercolour or pen and ink illustration which I then scam in and colour digitally.

I licence my designs as well as work under clients brands following their trend briefs to create designs tailored to their themes. This enables me to be flexible to my clients needs as well as building my own brand.